After graduating college over 25 years ago, I worked for two years as a photo assistant to an architectural photographer. This was great technical training, as I had to handle heavy 4×5 and 8×10 view cameras on location, shooting with very slow, Kodak Ektrachrome Tungsten sheet film. The work was physically demanding and technically challenging. But it paid off in bringing my technical skills to a much higher level than that I had from my college education.
Jumping forward in time: Over the last three years, I’ve been doing photography for real estate advertising and marketing. The city I live in is a hotbed of real estate activity, so there’s huge demand for photography, virtual reality and video when it comes to marketing homes. Last year alone, I was at over 750 photo shoots, both conventional still photography and virtual reality.
The days of using large format view cameras are long gone, and I’m happy that’s the case. Using that equipment for commercial work was a miserable affair. I’m very grateful for the Fuji X system, and use it exclusively for all of my still photography in real estate. Central to that system and absolutely essential for my work, is the Fujinon XF 10-24mm f4 lens.